Our Big Five
Target Language Communication’s “Big Five” represent the five fundamental concepts on which the company builds its offer.
B AUTHENTIC
We place great emphasis on clients being true to themselves and developing their language skills in an authentic way. This means helping clients find their individual voice, bringing their own experiences and personalities into the learning process and simulating real communication situations to foster the ability to use language authentically.
EXERCISE EASE
We strive to provide a relaxed and accessible approach to learning that enables clients to learn English with joy and ease. This means making coaching fun, reducing pressure, and creating a positive learning environment in which clients can reach their full potential.
GAIN EXPERIENCE
We actively encourage clients to gain experience with the language, whether through interactive exercises, immersion programs, real-life conversations or cultural activities. Through practical applications, clients can improve their language skills and become more confident. We also emphasize that mistakes are seen as part of the learning process and that gaining experience is a continuous and enriching process.
GET INSPIRATION
Our goal is to provide coaching and training that inspires. This requires people who are convinced of what they are doing – both the trainers and the clients!
EXPERIENCE SUCCESS
Change is the only constant. We can manage this change to a certain extent by striving to develop our skills and abilities and emphasizing continuous training. As an education company, our goal is to support the success of our customers in a results-oriented manner. One of the ways we achieve this is by offering and training models for successful, conscious, and enthusiastic communication, both as a company and as people.
These values form the foundation of Target Language Communication’s mission to provide its clients with high-quality language coaching services aimed not only at improving language skills, but also at fostering a sense of ease, authenticity and personal growth.
General Corporate Goals
We offer our customers the best possible conditions for efficient, innovative, and sustainable English language learning and are constantly working to improve them.
We offer our future employees a secure working environment and give them the trust that allows them to adapt their working conditions flexibly to their needs and realize their creative potential on their own responsibility.
In this way, we secure the long-term existence of the company and strengthen our position in the market.
Our most important organizational goal is to establish and maintain stable and long-term relationships with customers, trainers, partners, and employees. This also includes attracting new clients and retaining their loyalty to our organization.
As a language coaching company, we have various goals for the short, medium and long term that relate to different aspects of the business.
Short-term goals
(1-2 years)
- Customer acquisition and increase sales: increase the number of customers and sales through marketing activities, such as social media advertising, search engine optimization and events (both virtual and face to face).
- Improve quality of service: Collect and use feedback from clients to improve the quality of language coaching services offered and increase client satisfaction.
- Team development: training and development of staff to ensure they have the necessary skills and knowledge to best meet customer needs.
Mid-term goals
(3-5 years):
- Market expansion: enter new geographic markets and target audiences to drive business growth and expand the company’s reach.
- Product diversification: introduction of new language coaching and services to diversify the offering and better serve the needs of different customers.
- Technology integration: integration of technologies such as online platforms, learning apps and virtual classrooms to improve the efficiency of services and offer more flexible learning opportunities.
Long-term goals
(5 years und beyond):
- Industry leadership: achieving a leading position in language coaching through continuous innovation, excellent customer service and a strong brand presence.
- International expansion: expanding the business into international markets to serve global customers and drive business growth.
- Sustainable growth: ensuring sustainable business growth by creating robust business processes, implementing environmentally friendly practices and promoting a positive corporate culture.
